About

Hi, I’m Luca Sturm, a passionate entrepreneur and marketing enthusiast from Lake Zurich, IL. Currently pursuing my Bachelor of Science in Business Administration with a focus on Marketing at the University of Tennessee, Knoxville, I thrive on creativity, empathy, and the ability to connect with people. These qualities form the foundation of my venture, Tech Tutor, an in-home technology tutoring service dedicated to helping older adults navigate the digital world confidently.

My entrepreneurial journey began with @CoolestCleats, a community-driven brand I founded that grew to over 130k followers across Instagram and TikTok. Through this, I mastered content creation, community engagement, and strategic partnerships, working with leading brands like Under Armour and Adidas. These experiences taught me how to connect with niche audiences, a skill I’ve brought to Tech Tutor to tailor solutions for seniors and their families.

As the Social Media Intern for Fox Sports Knoxville, I further developed my ability to create engaging content, analyze trends, and design campaigns that resonate with audiences. This expertise informs Tech Tutor’s marketing strategies, ensuring we effectively reach our target demographic through personalized, empathetic messaging.

Tech Tutor reflects my passion for blending technology with human connection. By providing patient, one-on-one guidance, we empower older adults to stay connected, independent, and confident in today’s digital age. My leadership experiences, including serving as President of my college’s Business and Entrepreneurship Club, have equipped me to lead this venture with a focus on innovation, collaboration, and positive impact.

Whether through building brands, helping seniors embrace technology, or creating meaningful connections, I am committed to making a difference. With Tech Tutor, I aim to bridge the digital divide and create a lasting impact for a community that deserves our support and respect. Let’s empower the future, one senior at a time!